How Fashionothon Coupons, Discounts, Offers and Deals drive customers loyalty?
INTRODUCTION
Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth.
Offering discounts for our online store Fashionothon.com is a powerful weapon in our conversion arsenal.
Offering discounts for our online store Fashionothon.com is a powerful weapon in our conversion arsenal.
STEPS:
1. In this article, we'll review some of the advantage and disadavantage of offering deals for online store.
Advantage and Disadvantage
ADVANTAGE
Easy and quick to implement.
Easy to track.
Increased customer acquisition.
Increased conversions.
DISADVANTAGE
Decreased margins and profitability.
Possible brand damage.
Decreased conversions outside of sale periods if you train visitors to wait for offers.
Tendency to drive non-loyal (price driven) shoppers.
Tendency to reduce average order size.
2.
Types of Deals what Fashionothon offers.
Percentage Based Discount- The most popular way what Fashionothon is doing is percentage based discounts. This include small incentive percentages like 5% or 10% off, larger discount to really drive sales like 20% and 25% or large percentages like 50%+ to liquidate merchandise that isn’t moving or old.
Cheapest Shipping - Fashionothon Offering cheapest shipping and this is a great way to mitigate this and increase conversions. Often this is used in conjunction with a minimum order size to help increase the average order value.
Free Gift - A free gift with a purchase can be a great way to provide additional value to customer. If used strategically, it can also be used to increase average order size and/or to get rid of product that isn’t moving. Whenever you buy something from Fashionothon.com you will always get some free gifts. (This free gift stratergy can make your day :) )
Weekly/Monthly Offers to Drive Sales and Meet Revenue Goals - These are traditional sales used to drive increased sales. Many times sales are used at the end of a month or quarter to increase revenues to meet projections and goals.
Holiday/Season Offers - Black Friday, Christmas and New years are the big ones, but the whole year is sprinkled with holidays that you can use to stretch revenues with offers.
(Check Fashionothon.com for holiday/season offers) .
Weekly/Monthly Offers to Drive Sales and Meet Revenue Goals - These are traditional sales used to drive increased sales. Many times sales are used at the end of a month or quarter to increase revenues to meet projections and goals.
Holiday/Season Offers - Black Friday, Christmas and New years are the big ones, but the whole year is sprinkled with holidays that you can use to stretch revenues with offers.
(Check Fashionothon.com for holiday/season offers) .
3. THINGS WILL YOU NEED
Internet Connection
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